Matcha Madness is alive and well in New York City. We skipped our usual visit to Cha Cha Matcha to indudge in the matcha-taro swirl soft-serve, now being served at Besfren NYC.  The cafe also serves pastries, coffee and tea, but more importantly it doubles as a beauty bar. So next time you are in need of a pick-me-up, head to Besfren for the prettiest ice cream you’ve ever seen and a sheet mask for your Sunday scaries.


Instagram: @besfrennyc