Why it’s worth traveling for

Historic gem in Madrid’s most iconic location

Hotel Highlights: Housed in a 1917 Spanish Renaissance-style building, The Principal Madrid is a stunning example of the storied art nouveau and art deco façades that line Madrid’s famed Gran Via.  Beyond the historic facade, the interiors showcase and celebrate the grand scale of the landmark building through high ceilings, huge windows, iron railings, columns, and an eclectic mix of furniture that evokes that cool New York loft vibe.  Offering the charm and elegance of a boutique hotel,  The Principal Madrid has 76 guest rooms, some with balconies overlooking Grand Via, and the most spectacular terrace lined with olive trees, cypresses, and water fountains, with equally spectacular views of magical Madrid.

Eat + Drink: Ático, the hotel’s restaurant, headed up by Michelin Star Chef Ramón Freixa serves up traditional Spanish staples like croquetas and Ibérico ham, with an innovative modern twist.  For drinks, head up to La Terraza, the hotel’s chic rooftop terrace for signature cocktails and 360° views over the city skyline. 

Beauty + Wellness: The hotels’ spa is known as the Wellbeing Zone, where you can indulge in signature massages, facials, and pamper treatments using luxury Spanish skincare brand Natura Bissé (we recommend the Citrus Body Scrub Aromatherapy). There’s also a devoted fitness center equipped with Technogym machines, yoga classes, and personal training sessions.

Curated Experience: The hotel is located on Gran Via, Madrid’s best address and just steps from the city’s best shopping, historical sites, museums, and garden.  Head out for a stroll to marvel at must-see sites like Prado Museum Prado, the Royal Palace and Gardens, Plaza Mayor, Puerta del Sol, and Retiro Park.

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