THE VIBE: Smack in the heart of Times Square, The Knickerbocker brings sex appeal to Midtown Manhattan. As the first luxury hotel in Times Square, it finds the balance between the hustle and bustle of Broadway and the serenity of Bryant Park. With a buzzing rooftop bar, St. Cloud, there is no better place to ring in the New Year than The Knickerbocker.

THE SLEEP: In a luxury renovation, The Knickerbocker’s 330 guest rooms and suites were given a major facelift. Take your pick from the Superior Room to the Caruso Suite, all are fitted in a clean and contemporary style, with floor plans customized to maximize space…that’s right- space in Manhattan! Modern furnishings, rich fabrics and intelligent lighting provide an ambiance among the bright backdrop of Times Square.

THE TASTE: Charlie Palmer at The Knick is not your average Midtown restaurant. Master Chef Charlie Palmer adds his own flair to his critically acclaimed Progressive American cooking for a next level dining experience. In the mood for a drink? Head to rooftop bar, St. Cloud where you can experience the beauty of Time Square without getting stuck on a crowded sidewalk. Make sure you order a martini too. Rumor has it that it was invented at The Knickerbocker.

THE LOCALE: In the heart of New York City, The Knickerbocker sits on the corner of 42nd Street and Broadway. A perfect location for a theater lover or an excitement junky who loves to be in the thick of it all. Only a few blocks to the Empire State Building, you can see the sites and take in a show all in one day. Hamilton, anyone?

THE SNAP: Located in what is possibly one of the most ‘Instagram-able’ places on the planet, the question you should pose to yourself while at The Knick is, what shouldn’t I post? Make sure you snap that cocktail up against Times Square when you are at St. Cloud or make your way to street level and get a photo against the bright lights or in front of a Broadway theater for a classic Big Apple photo-opp.