For over two decades, Laura Blair has been curating some of the most exquisite villa experiences worldwide. Dubbed by friends and clients as “the villa guru,” Laura’s journey in the luxury travel world began not in a boardroom but in a picturesque villa in Provence, France. Feeling nostalgic for Europe one summer, Laura rented a villa in Provence with family and friends. That trip would plant the seed for In Villas Veritas, her bespoke villa rental agency with a name as fitting as the service it promises. “My company was always based on the truth about our properties, because we have always personally vetted them. Thus, the ‘In Villas Veritas.’ What you see is what you get, but actually, it’s always much better!” she explains.
Since founding In Villas Veritas, Laura has expanded her reach beyond Europe, offering handpicked properties in some of the world’s most exclusive destinations, from the sun-soaked Caribbean to the vibrant landscapes of Mexico. Her team’s mission remains steadfast: to intimately know and vet every property they represent, offering clients an experience that exceeds even the loftiest expectations. “We have clients who tell us that their experience booking a villa with us has been their best ever,” Laura says.
The Art of Personalization
Blair’s commitment to creating a flawless experience has positioned her as the go-to for discerning clients. She doesn’t just book a villa; she orchestrates an experience, one that might include a private after-hours tour and dinner at the Uffizi Gallery in Florence, or a helicopter ride to a Tuscan winery, complete with a lunch hosted by a count with family ties to Dante’s Inferno. Blair’s attention to detail and deep network allow her to transform a typical villa stay into something extraordinary. This level of customization is why clients return to Laura time and again. Her villas are the perfect canvas for special occasions, family reunions, or simply a luxurious escape from the everyday. “Europe is always fun, as it’s so rich in experience, but tropical destinations are ideal for the ultimate R&R,” she notes. “And Africa… Africa is something else entirely—rich in culture, breathtakingly beautiful, and life-changing.”
Four Standout Villas: Italy, France, the Caribbean, and Mexico
Italy: Casanuova di Sicelle
In the heart of Tuscany, this medieval villa offers not only lush, rolling hills and vineyards as far as the eye can see but also a deep connection to Italy’s cultural roots. For Laura, villas like this one make Italy an endlessly fascinating destination to organize, with its blend of historical gravitas and modern luxury.
France: Mas des Poiriers
Set in the heart of Provence, this stunning estate embodies French elegance. Le Mas des Poiriers is a study in refined charm, with its lavender fields, Cyprus trees, and a pool that seems to melt into the Provencal landscape. Here, guests are treated to private wine tastings, local market tours, and gourmet dinners prepared by an in-house chef.
Caribbean: Wake Up For clients looking for an escape surrounded by turquoise waters and white-sand beaches, Wake Up in St. Barts is a favorite. This super luxe beachfront villa features sweeping ocean views, and an infinity pool that feels like an extension of the sea itself. Laura’s team ensures everything from yacht charters to private chefs, so guests can immerse themselves in the island’s effortless elegance.
Mexico: Casa Brisa
Overlooking the vibrant coastline of Punta Mita, Casa Brisa combines modern architecture and decor with tropical charm. Known for its spectacular ocean views and direct beach access, this villa includes a dedicated staff ready to fulfill any request, from organizing private surfing lessons to fire dancers and sophisticated Mexican culinary experiences on the gorgeous terrace.
Why Choose a Villa Over a Luxury Hotel?
“A villa is the ultimate exclusive luxury because you have the entire property, staff, and services tailored solely for you,” says Laura. “Even in the best hotels, you may still have to wait for the concierge or bartender. Our villa services are fully dedicated—our clients are busy and work hard; their vacations should be relaxing and better than expected.” It’s this level of exclusive service that sets In Villas Veritas apart, allowing clients to truly unwind while experiencing the local culture and luxury on their own terms.
The Common Misconceptions
Booking a villa with In Villas Veritas is nothing like a traditional vacation rental experience. For starters, Laura and her team take care of everything, ensuring that each trip flows seamlessly. “The key is to have a great villa specialist who really knows what they’re doing and understands how to put together a seamless trip,” Blair explains. “We make sure it’s not too packed with events, so guests can enjoy the properties, which are all incredible.”
Her advice to potential clients? Don’t be intimidated by the logistics. “Some feel daunted by long journeys like Africa,” she says, “but the right specialist takes away any worry or fear and makes it all easy and fabulous.”
A Legacy of Authentic Luxury
Since its founding in 1997, In Villas Veritas has grown from a service for friends and referrals to a sought-after agency for VVIPs around the globe. With each property vetted by Laura herself or one of her seasoned team members—each boasting over 20 years in the luxury travel industry—the agency promises more than just a villa stay. It promises an experience that feels both exclusive and effortlessly curated.
So, whether it’s a grand estate in Tuscany, a serene Provencal escape, a chic Caribbean hideaway, or a modern oasis in Punta Mita, a stay organized by Laura Blair is one that transforms a vacation into a lasting memory. If you want someone who knows not only the properties but also the local gems and hidden experiences that make a trip unforgettable, In Villas Veritas is the name you can trust.
Featured image courtesy of In Villas Veritas
